Opt-in email marketing is an excellent way of promoting products, services and events to customers, business prospects, members and suppliers who have explicitly requested to receive such email messages. Recipient responses to email marketing messages can be measured through open-up and click-through tracking.
The analysis can be further extended to measure actual sales or membership conversions. Based on this real data, companies and organizations can make more informed decisions in tailoring future announcements to more closely match the needs and preferences of subscribers.
When conducting email marketing campaigns, it is important to use full-featured email marketing software. The software should provide double opt-in functionality and an easy-to-use interface for people to automatically subscribe, unsubscribe and change their email addresses or subscription settings. Naturally, the software should also automatically handle bounces or delivery errors and provide advanced, in-depth tracking and reporting capabilities to measure the effectiveness of campaigns. Database integration and customization capabilities allow senders to tailor messages according to each recipient’s individual preferences. This allows organizations to build loyalty and trust through a more personal relationship with subscribers.